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Pro-Active Sales Strategy

Added 23/05/2013

Alman Consulting has just completed a MAS supported Pro-Active Sales and Marketing Strategy project.  The Manufacturing Advisory Service funding enabled the company to undertake this work which was essential to develop the strategy for growth.

The project addressed issues of account segmentation and key account management which enabled the company to ensure retention of existing customers at the same time as finding new customers in the most advantageous target markets.

 


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