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Alan Cook Profile

An Independent Business Advisor with twenty years experience as a Managing Director and a track record of business growth and profit improvement.  This included running both plc subsidiaries and private limited companies.  The roles involved dealing with suppliers and customers in Europe, USA and the Far East.  Alan is familiar with distribution, added value and assembly operations and has particular skills in sales, marketing, profit maximisation and staff motivation.  

Key Skills & Competencies

•    Creating demand for products & services in a B2B environment
•    Marketing of electronic components and technology based         products
•    Knowledgeable about distribution to industrial, military &             aerospace markets
•    Mentoring and coaching skills at senior level
•    Experienced project manager of company relocations
•    Increasing profit through margin improvement programmes

A synopsis of my corporate career is as follows:

2005 to Date    Independent Consultant and Business Coach

Extensive projects requiring marketing, sales & general management skills including MAS funded work. Alan also specialise in the project management of company relocations.
Rated as a 5 Star Service Provider by East Midlands
Business Link.

•    Creating business, sales and marketing plans
•    Finding new customers and developing new market segments
•    Setting the strategy for successful business development
•    Project management of business relocations, both                 manufacturing & office facilities
•    
1993-2005            Acal TC (Formerly Townsend Coates)                     Managing Director

The company was a wholly owned subsidiary of Acal plc based in Guildford and distributed electronic components to industrial, military and aerospace markets. The turnover grew from to £11million and the company employed 70 people.

•    The inherited loss making situation was reversed within twelve  months
•    Company continued to be profitable and margins improved thereafter
•    Turnover increased from less than £3m to more than £11m during tenure
•    Successful margin improvement programme implemented
•    Developed partnership programmes with key defence customers
•    Created a high added value fibre optic assembly division
•    Developed a production equipment division selling precision resistance welding and laser micro-joining equipment including automated robotic systems
•    Experienced in dealing with international suppliers and customers

1981-1993        Phoenix Mecano Ltd
        Managing Director


Phoenix Mecano is a German manufacturer of enclosures for electronics.The company wanted a UK subsidiary rather than acting through an agent and this operation grew to a UK turnover of £5m with 30 staff.

•    Created and ran a UK sales, marketing and distribution operation
•    Relocated the business twice as it grew and expanded
•    Increased turnover ten-fold during the period as managing director
•    Developed an in-house facility to customise enclosures to customer requirements

1977-1981        Independent Consultant

Own business venture specialising in the International marketing of Industrial Control Equipment.

1975-1977        Colnbrook Instrument Developments                  Marketing Manager

Applied a modern sales & marketing strategy to a traditional family business providing Gyroscope and Oceanographic Equipment, mainly to Government and Military Organisations.  

1972-1975        Chessell                     
        Marketing Engineer


Set up and ran the London sales office. Direct responsibility for sales and service to all home county customers.

Education and Qualifications

1978    Chartered Electrical Engineer
1975    Member of the Chartered Management Institute
1974    Post Graduate Diploma in Management Studies
    (Marketing Specialism)
1972    Member of the Institution of Engineering and Technology
1971    BSc Electrical & Electronic Engineering